GEO concepts
GEA (Generative Engine Advertising)
GEA is the preparation, activation and management of a brand's paid visibility inside generative engines and AI interfaces, wherever those environments offer advertising formats (Google AI Overviews and AI Mode, Copilot Sponsored Answers, upcoming conversational formats). An emerging market, it complements organic GEO: a diagnostic of the platforms available, strategy and budget split, activation on solutions actually on the market, measurement and attribution.
Entry by Lorenzo Eeman · PROEMA
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