Our services
Visibility, positioning and recommendation in AI engines.
PROEMA measures how a brand is understood, cited and recommended by generative AI engines such as ChatGPT, Gemini, Perplexity, Claude and Copilot, then works out how to grow that visibility. Alongside GEO and GEA, our services cover the monitoring, content, authority, AI and compliance work that supports them, for companies that already have an online presence and want AI to find and recommend them. Every engagement can start with a free 30-minute GEO diagnostic.
GEO, Generative Engine Optimization
Growing a brand's presence, authority, understanding and recommendation across generative engines through organic work.
GEA, Generative Engine Advertising
Preparing, activating and managing paid visibility for brands inside generative environments, where those environments offer advertising formats.
Alongside these Monitoring and analytics · Content creation · Entity and digital authority structuring · Software development · AI integration · Consulting and training · Legal and regulatory compliance.
Four areas of expertise, one question: what does AI say about you?
Every service answers a question our clients actually ask. The free diagnostic tells you where to start.
Generative visibility
Understood, cited and recommended by AI engines.
The organic core of our work: reading how the engines see your brand today, deciding what has to change, and doing it, from site structure to authority, local presence and content.
GEO Audit How does AI see our brand?
A PROEMA audit maps how a brand is currently understood, cited and recommended by AI systems, then identifies the actions to improve it. It is usually the entry point into PROEMA's services.
What it covers
- Generative visibility audit across the main AI engines
- Competitive benchmark
- Analysis of the sources AI relies on
- Technical GEO audit: crawlability, structured data, Schema.org
- Content audit: coverage gaps and missing proof
GEO Strategy What do we need to change?
PROEMA turns the findings of a GEO audit into concrete actions that can durably improve a brand's presence in generative engines. The audit shows where a brand stands, the strategy sets out what should change first.
What it covers
- GEO roadmap and prioritisation
- Content strategy
- Authority strategy
- Entity building strategy
- Technical roadmap
GEO Implementation How do we gain visibility?
PROEMA implements what a GEO strategy sets out: site architecture, content and structured data, refined on an ongoing basis as models and competitors change. This is where a brand's position starts to move.
What it covers
- Site architecture recommendations
- GEO optimisation of existing pages
- New content structures
- Structured data
- Continuous optimisation as models and competitors evolve
Authority & Entity Building Why do competitors seem more credible?
PROEMA builds the wider digital environment, beyond a client's own site, in which a brand's identity and credibility are confirmed by several coherent, reliable sources. Generative engines draw on that broader ecosystem when they decide who to cite.
What it covers
- Authority mapping: the sources AI already cites in your sector
- Entity building: consistent information across company, brands and products
- Knowledge graph and external structured data, where relevant
- Wikidata, when the entity qualifies and community rules are respected
- Citation and mention strategy, expert content
Local GEO Are we recommended locally?
PROEMA develops generative visibility for businesses with several locations, points of sale or franchises. A strong national GEO position does not guarantee a good answer when someone asks an AI which business to choose in a given city.
What it covers
- Audit by city or region
- Local competitive benchmark
- Analysis of geolocated AI answers
- Local page structuring and structured data
- Multi-site and multi-location GEO deployment
Content What content do we need to produce?
PROEMA produces the content needed to strengthen a brand's expertise, understanding, credibility and citability. AI can assist with production, but human judgement and validation stay central.
What it covers
- Editorial GEO strategy
- Expert articles, guides and studies
- Service, product and category pages, and FAQ content
- Authority content and local content
- Leadership content, including ghostwriting
Measurement
Know what AI says about you, month after month.
Proema Insight, our own platform, turns generative visibility into figures you can track over time and act on.
Proema Insight How do we measure it?
Proema Insight is PROEMA's proprietary monitoring and analytics platform. It lets clients measure their visibility in generative engines and track how it moves over time, engine by engine and topic by topic.
What it covers
- Visibility and citation tracking by engine, prompt and topic
- Brand Visibility Index and competitive benchmark
- Source intelligence: which domains and pages get cited
- Dashboards, plus CSV, Excel and PDF exports
- Public API and MCP server, integrations possible
Generative advertising
Ready for advertising inside generative engines.
GEA gets brands ready for the paid formats generative engines offer, where they offer them, in step with the organic work.
GEA How do we buy visibility inside AI?
PROEMA accompanies brands as advertising formats appear inside generative engines and AI interfaces. This is an emerging market, and PROEMA is building this expertise ahead of its wider rollout.
What it covers
- GEA diagnostic: available platforms and opportunities
- Strategy: environment selection, budget split, organic and paid balance
- Activation on solutions actually available, such as Google AI Overviews or Copilot Sponsored Answers
- Cross-platform performance monitoring and attribution
- Ongoing watch on new generative advertising formats
AI, development and compliance
AI inside the business, built to last and built to comply.
Advisory, automation, custom development and legal compliance: for the moment the question goes beyond visibility.
AI Consulting Where can AI improve our business?
PROEMA helps companies identify and integrate concrete uses of artificial intelligence across their operations. This work is complementary to GEO, but it is a distinct service line.
What it covers
- Process audits and identification of automatable tasks
- AI use case identification and cost and benefit analysis
- AI roadmap and technology choices
- AI governance
- Team training: GEO awareness, professional AI use
AI Automation What can we automate?
PROEMA builds the automations, AI agents and conversational assistants that turn an identified opportunity into a working system, from an internal workflow to a customer-facing assistant.
What it covers
- Workflow automation and connections between applications
- AI agents and business assistants
- Conversational assistants and chatbots
- Customer support, qualification and voice agents
Development We need a solution built specifically for us.
PROEMA develops the infrastructure a GEO or AI strategy needs when a client's existing tools cannot support it: platforms, dashboards and integrations built for the purpose, then maintained over time.
What it covers
- GEO-native websites and platforms
- API and MCP integrations
- Connections to a client's CRM and business tools
- Maintenance and evolution
Compliance How do we deploy AI properly?
PROEMA builds legal, regulatory, ethical and security requirements directly into GEO and AI projects, drawing on a dedicated in-house legal resource and regular regulatory monitoring, plus specialised partners when needed.
What it covers
- GDPR, AI Act and DMA compliance
- AI governance
- Data protection, hosting and security
- Brand safety and risk analysis for the AI systems put in place
- Certifications and expertise available through a partner, including ISO 27001, ISO 42001 and NIS2
Five levels, one ecosystem
PROEMA's different areas of expertise are not isolated services. Together they form an ecosystem that supports a client progressively, level by level, usually starting with a diagnostic.
- 1
Diagnostic
Understand where a brand stands today.
Pre-audit GEO · GEO audit · Competitive benchmark · Technical audit · AI audit
- 2
Strategy
Decide what needs to change.
GEO roadmap · Prioritisation · Content strategy · Authority strategy · GEA strategy · AI roadmap
- 3
Implementation
Execute the plan.
GEO optimisation · Content creation · Entity building · Technical implementation · Development · GEA activation
- 4
Monitoring & Growth
Measure and keep improving.
Proema Insight · Competitive analysis · New opportunities · Continuous optimisation · Regular content production · Adapting to how engines evolve
- 5
Enterprise & Transformation
Fold GEO and AI into the company's overall strategy.
Multi-country and multi-brand deployment · Multi-site and multi-language coverage · Integration with internal systems · API and MCP access · Custom dashboards · Strategic advisory
Working alongside your existing partners
PROEMA is not an SEO or SEA agency. SEO remains an important foundation for GEO: a technically sound, well-structured, credible site starts from a better place. GEO asks a different question, though: does artificial intelligence understand the company, find it credible, cite it and recommend it when it builds an answer directly? PROEMA therefore works in complement to the client's SEO agency, and more broadly alongside the partners and teams already in place. Our role is to bring the GEO, GEA and AI expertise the existing setup is missing, and that complementarity is an advantage, not a weakness.
- SEO agency
- Media agency
- PR agency
- Communications agency
- Developers
- IT team
- Internal marketing teams
What makes PROEMA different
PROEMA's differentiation rests on combining several areas of expertise usually handled separately: GEO, GEA, proprietary monitoring, data, human-written content, development, AI and compliance. An engagement does not have to stop at a visibility audit. PROEMA can also build, run and monitor what follows.
- Measure
- Understand
- Recommend
- Implement
- Create
- Develop
- Monitor
- Improve
Get started
Start with a free GEO diagnostic
A 30-minute call maps where your brand stands and the first actions worth taking.