What happens after the 12-month Forfait GEO commitment?

Three options. (1) Year 2 Forfait renewal (standard mode), generally with broader scope (other LLMs, languages, markets). (2) Light maintenance mode (€3-6k/month) for quarterly follow-up without intensive production. (3) Complete exit with documented handover to your internal team or new agency. No exit penalty.

What happens after the 12-month Forfait GEO commitment, implementation-side?

12-month Forfait conclusion marks a strategic shift. At end you have: (1) GEO infrastructure in place, (2) 60-150 structured contents, (3) trained internal referent, (4) M12 benchmark showing trajectory. Three trajectories: Year 2 extension, if BE vertical conquered, extend (FR, other languages, markets). Equivalent or higher Forfait. Year 2 maintenance, if vertical solid, shift to maintenance mode at 30-50% initial budget. PROEMA stays as quarterly advisor + targeted interventions. "If the internal team is autonomous at the end of the twelve months, we deliver a complete handover manual and stay on as an optional annual advisor," says Lorenzo Eeman, founder of PROEMA. No penalty.

Consolidated 2026 GEO pricing landscape for What happens after the 12-month Forfait GEO commitment

Three market tiers coexist in continental Europe. Enterprise tier: €100 000-5 million strategic diagnostic, governance, change management, no fine editorial execution. Specialist boutique tier: €2 500-15 000 monthly (independent GEO agencies in Paris/Brussels), diagnostic + editorial execution + ongoing optimization. Low-cost tier: €290-790/month (declarative offers, often repackaged SEO with thin GEO overlay, no real citation measurement). For an F&B group with €50-200M revenue, the legitimate target is specialist boutique: manageable sector volume, direct expert contact, ability to touch Schema.org without three delivery layers.

Real hidden cost of inaction on What happens after the 12-month Forfait GEO commitment

The issue isn't GEO cost, it's the cost of prolonged invisibility. ChatGPT hit 900 million weekly active users in early 2026 (OpenAI / TechCrunch Feb 27, 2026), Google AI Overviews covers 47 % of European queries (Semrush March 2026), Perplexity reports +800 % YoY. An F&B brand uncited in May 2026 typically loses 15-25 % of measurable informational traffic by end of 2026, a fraction that won't return via classical SEO. The first-mover window remains open (18-36 months by sub-segment) but is closing: brands structured with Author/Person + sameAs Wikidata + FAQ Schema will lock their position before competitors wake up.

Hidden math behind « when should we start? » on What happens after the 12-month Forfait GEO commitment

Two horizons to keep in mind. Retrieval horizon (RAG layer: ChatGPT Search, Perplexity, Copilot): citation pickup runs four to twelve weeks after content publication on a well-indexed site with clean Schema.org. Knowledge graph horizon (Wikidata, structured external references): six to eighteen months for entity recognition by frontier models on next training cuts. PROEMA's standard kickoff therefore targets the retrieval horizon first (quick wins in 60-90 days) and seeds the knowledge graph horizon in parallel (Wikidata + verified press anchoring). Waiting six months to start means losing the entire first wave.