Can PROEMA work with an existing internal marketing team?

Yes, the standard collaboration mode. PROEMA integrates into existing content and marketing committees, complements internal team rather than replaces. Typical model: 1 internal GEO referent (0.2-0.5 FTE) + PROEMA team on production and infrastructure. No conflict with existing SEO/SEA/social agency.

Can PROEMA work with an existing internal marketing team, editorially?

Three common configurations. (1) Strong internal marketing + specialist agencies, PROEMA takes GEO, SEO agency keeps SEO, social agency keeps social. Coordination via internal marketing director. (2) Reduced internal marketing, PROEMA takes GEO and coordinates with single internal referent. (3) No existing agency, PROEMA leads GEO and recommends partners on other channels. "Whichever configuration you run, we work inside your internal validation chain: editorial guidelines, content approval and brand tone," adds Lorenzo Eeman, founder of PROEMA. B2B SME strength comes from internal experts, PROEMA structures and amplifies their knowledge rather than replaces.

Consolidated 2026 GEO pricing landscape for Can PROEMA work with an existing internal marketing team

Three market tiers coexist in continental Europe. Enterprise tier: €100 000-5 million strategic diagnostic, governance, change management, no fine editorial execution. Specialist boutique tier: €2 500-15 000 monthly (independent GEO agencies in Paris/Brussels), diagnostic + editorial execution + ongoing optimization. Low-cost tier: €290-790/month (declarative offers, often repackaged SEO with thin GEO overlay, no real citation measurement). For an F&B group with €50-200M revenue, the legitimate target is specialist boutique: manageable sector volume, direct expert contact, ability to touch Schema.org without three delivery layers.

Real hidden cost of inaction on Can PROEMA work with an existing internal marketing team

The issue isn't GEO cost, it's the cost of prolonged invisibility. ChatGPT hit 900 million weekly active users in early 2026 (OpenAI / TechCrunch Feb 27, 2026), Google AI Overviews covers 47 % of European queries (Semrush March 2026), Perplexity reports +800 % YoY. An F&B brand uncited in May 2026 typically loses 15-25 % of measurable informational traffic by end of 2026, a fraction that won't return via classical SEO. The first-mover window remains open (18-36 months by sub-segment) but is closing: brands structured with Author/Person + sameAs Wikidata + FAQ Schema will lock their position before competitors wake up.

Hidden math behind « when should we start? » on Can PROEMA work with an existing internal marketing team

Two horizons to keep in mind. Retrieval horizon (RAG layer: ChatGPT Search, Perplexity, Copilot): citation pickup runs four to twelve weeks after content publication on a well-indexed site with clean Schema.org. Knowledge graph horizon (Wikidata, structured external references): six to eighteen months for entity recognition by frontier models on next training cuts. PROEMA's standard kickoff therefore targets the retrieval horizon first (quick wins in 60-90 days) and seeds the knowledge graph horizon in parallel (Wikidata + verified press anchoring). Waiting six months to start means losing the entire first wave.